Opportunity: Deputy Director of Communications & Marketing
Location: Stone Barns Center For Food And Agriculture in Pocantico Hills, New York
The Deputy Director of Communications & Marketing will produce compelling communications that advance Stone Barns Center's (SBC) brand, fundraising, marketing and program objectives.
Through this work, the Deputy Director of Communications & Marketing will raise the organization's profile among current and potential donors, program participants, media and thought-leaders, and the public at large.
This position reports to the Director of Communications & Content and will help develop editorial strategy to ensure continuity of Stone Barns Center's message and effective communications to SBC's key audiences.
Provide messaging and voice leadership to Stone Barns Center .
Partner with the Director of Communications & Content to drive SBC's communications and marketing agenda across all outlets (including but not limited to the newsletter, annual report, earned media, social media, website, e-blasts, fundraising materials).
Provide media training, assist with preparing written remarks and talking points for the Executive Director and others on the leadership team.
Develop content for day-to-day communications, including but not limited to the website, marketing emails, newsletters, program communications, annual report, social media and other platforms as needed.
Support fundraising team on content development and review for annual appeal, grants, pitch decks and other materials.
Manage external photographer and videographer, organize and produce shoots.
Provide copy editing and final design review; coordinate with the Design team and the Senior Project Manager.
Help manage the work of the Digital Marketing Coordinator , setting goals and targets with the Director of Communications & Content, including but not limited to social media and website performance metrics, website maintenance and improvements, overseeing engagements with external photography and videography vendors.
Drive a national media strategy.
Develop and deliver national press pitches; develop compelling press materials as necessary; respond to inquiries from national and regional media as needed.
Perform all other aspects of media management, including writing press releases, giving press tours, maintaining press contact list, maintaining clips archive, etc.
Manage communications department operations.
Ensure that communications materials (printed, digital, web) are up to date.
Handle location inquiries.
Manage relationships with external web developer.
Preferred Skills / Knowledge:
Familiarity with sustainable food and farming issues
Commitment to Stone Barns Center's mission, and ability to interpret it fluently for different audiences
Superior written and verbal communication skills
Exceptional proofreading and editing skills, including familiarity with the Associated Press Stylebook
Strong organizational abilities and exceptional attention to detail
Excellent skills in digital marketing channels, tools and strategies, including but not limited to: Wordpress, Google Suite, Instagram, Twitter, Facebook, Google Analytics
Demonstrated ability to work as a member of a team and independently
Strong interpersonal skills and a high level of discretion
Ability to take initiative, proactively solve problems and assess priorities, and manage a variety of tasks calmly and effectively
Bachelor's Degree and 10+ years of related work experience in communications, media or PR/marketing required, with some experience in a nonprofit organization preferred
Compensation and Benefits
Stone Barns Center is committed to equity and inclusion throughout every aspect of our work and team.
Our investment in education and development includes a competitive salary commensurate with experience; 401k with employer match; 457 (b) retirement plan; health, dental, vision, and life insurance; and generous paid time off.
All applications must be accompanied by a cover letter, résumé, 2-3 writing samples (can be links to online work) and up to three work references.
About Stone Barns Center:
For 15 years, Stone Barns Center and Blue Hill have demonstrated the power of farmer-chef collaborations to inspire change in the food system.
We are now poised to deepen our impact and address some of the greatest environmental, health, and economic challenges of our time.
We have a bold vision to catalyze an ecological food culture that supports a thriving regenerative food and farm economy.
We will build on our long standing work at the intersection of farmers and chefs to activate critical areas with the potential for exponential impact on ecological and human health, farm viability, and other elements of thriving food systems.
In service of this vision, we will reimagine how we use our Lower Hudson Valley campus to serve as the R&D lab for the ecological food culture we seek.
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