Digital Marketing Specialist MM33378871

4 Month Contract w/possible extensions

Hybrid in Springfield, MA

The focus of this role is to manage the development and delivery of marketing and communications content and messages portrayed electronically. Support editorial and design integrity of website, email, social media, and demo content. Manage all aspects of content management, publish content on websites, ensuring that communications reflect, support, and enhance the company’s brand message and image. Maintain organizational website guidelines including compliance approval process and quality assurance for all interactive content.

• Generate, edit, publish, and share content (original text, images, video) across all digital channels, while maintaining brand standards.
• Develop, guide, manage and oversee the content delivery strategies. (This includes, but not limited to client's website, Online Banking, Mobile Banking, client intranets, email marketing, digital signage, collateral, and third-party platforms with member interfaces (ex. Digital Onboarding, SavvyMoney, DocuMatix, Digital Insight, etc.).
• Serve as primary contact on social media platforms, responding to comments, complaints, and questions in a timely manner and communicating and cooperating with other departments to ensure the best possible member experience and outcomes.
• Manage comprehensive keyword research and optimization to increase organic search; ensure search optimization for key content pages to maximize non-branded search traffic. This includes internal page links, meta-data, alt and title tags, per-page keywords and page descriptions.
• Continuously optimize current account by removing inefficient keywords and ads, increasing segmentation targeting of campaigns, and reallocating budgets to high-performance campaigns.
• Optimize local and hyper-local organic search through localized landing pages and branch pages, including the addition of structured semantic event, product, and location data to all pages; integrate with other localized social media and review sites.
• Ensure brand consistency through all marketing channels.
• Evaluate emerging ad platforms, technologies, channels, and competitor advertising links. Monitor trends and implement best practices in digital communications and tools.
• Accomplish all assigned projects in accordance with applicable credit union policy and procedures as well as any state and federal rules and regulations, keeping management informed of any problematic areas.
• Assist with communications, events and other duties, as needed.

BASIC QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodation may be made to enable an individual with disabilities to perform the essential functions.

• Bachelor’s or Associate’s degree in journalism, communications, or marketing preferred with 2 years’ experience in digital marketing and social media.
• Financial service experience preferred, but not required.
• Exceptional written and verbal communication skills.
• Strong familiarity with the business applications of social media platforms (Facebook, Instagram, YouTube, LinkedIn, etc.)
• Personal Computer skills with proficiency in Microsoft Office and Adobe products.
• Knowledge of project management and web design best practices.
• Experience in a position involving public contact.
• The ability to organize, prioritize, time manage, and multi-task.
• The ability to make critical decisions while following Credit Union procedures.
• The ability to meet deadlines.
• The ability to travel as required

PERFORMANCE EXPECTATIONS:

• Be fully committed to the organization’s values of practicing positivity, being proactive & progressive, cultivating collaboration, growing & guiding, and being adaptable & resourceful.
• To achieve planned market share, assets, loans, and other product/service objectives.
• To provide direction and recommendations to management based on current research data, regarding market strategies and directions the credit union should take.
• To deliver planned results within budget.
• To meet the credit union's growth objective with respect to new membership growth.
• To assure communications are accurate, timely and within budgetary guidelines.
• To provide friendly, professional, and accurate service and support to all members and peers consistent with the organization’s storEASE initiative.