Global Digital Communications
- 0801 The Coca-Cola Company
- US - GA - Atlanta, GA
- Full Time
- 14 days ago
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Job Description
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
September 9, 2024Shift:
Job Description Summary:
The Director of Digital Communications is responsible for creating and executing global social media and digital strategy for The Coca-Cola Company owned channels. Cross functional collaboration is critical, and the ideal candidate is an innovative digital storyteller who knows how to activate multi-platform communications strategies and create world class content driving cultural relevance.
Location: Atlanta, Georgia
What You’ll Do for Us
Lead content strategy across the company’s owned digital and social channels for always-on campaigns and key business announcements.
Lead digital transformation strategy across owned channels and deliver tactics for reaching existing and new audiences, prioritizing corporate reputation.
Maintain an ongoing pulse on digital conversation, trends, memes and themes across the industry and tracking the company on social platforms to nimbly lean in from the company’s social handles where relevant and aligned with business strategy.
Own and update content strategy and editorial calendar for global, working closely with brand and regional teams for input.
Collaborate with and manage internal and external agency partners including OpenX, part of WPP.
Triage and analyze proactive and reactive real time content, experienced and can confidently navigate digital crisis
Act as digital and social subject matter expert and provide guidance across the business on the role of our owned channels.
Cultivate internal network across digital communicators from our global Operating Units to scale our digital work and best practices globally.
Qualifications & Requirements
Track record and experience managing digital content strategy for multi brand company at scale.
Experience with creating brand identify for social channels.
Experience with influencers and multi-platform content production.
Bachelor’s degree in English, Marketing or related field.
Minimum 8 years of experience in production, social media, PR, in-house or agency.
Experience launching multiple product campaigns simultaneously.
Technology, creator, corporate brand experience preferred.
Top skillsets needed: Exceptional written and verbal communication skills, knowledge of industry trends and cutting-edge communications strategies to reach audiences through earned, owned and executive channels.
Position Details:
Hybrid work schedule - 3 days per week in person and 2 days virtual
Individual contributor role - no direct reports
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 200 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
- Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
Skills:
Agency Relationships, Business Communications, Community Outreach, Copywriting, Data Analytics, Digital Communications, Digital Content, Executive Communications, Influencing, Media Relations, Microsoft Office, Photography, Press Releases, Public Policies, Public Relations (PR), Search Engine Optimization (SEO), Social Media, Speech Writing, Strategic Communication Planning, Sustainability Communications, User Experience (UX), Video Editing, VideographyPay Range:
$150,200 - $173,300Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Jobs of Interest
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