Marketing Coordinator (RI Small Business HUB) Job Description

Organization

Skills for Rhode Island’s Future (SkillsRI) is a nonprofit workforce intermediary working to break down barriers to economic opportunity by connecting unemployed and underemployed Rhode Islanders to jobs with socially responsible, civic-minded employers through a proven demand-driven approach. SkillsRl's multi-faceted approach focuses on providing a continuum of career services to help those who face barriers to employment succeed in the workplace. Diversity, equity, and inclusion is at the heart of the SkillsRI model and we have proven to be incredibly effective at recruiting and placing individuals with barriers into employment.

Additionally, SkillsRI manages the RI Small Business HUB, designed to provide supportive, coordinated services for small business enterprises, as well as entrepreneurs looking to start and grow their businesses. The Hub provides access to several critical areas such as technical assistance, leadership development, professional services, and support to new and developing small businesses.

Our Mission: Create demand-driven solutions for employers to get the unemployed and underemployed back to work.

Our Vision: Transforming lives through meaningful employment and economic mobility.

Our Values: Collaboration, Excellence, Integrity, Innovation, Respect

Position Summary

The Marketing Coordinator will be involved in various aspects of marketing, including branding, social media management strategies, website development/content management, graphic design, and marketing strategies. The Marketing Coordinator will report directly to the Small Business Hub Director.

Responsibilities

• Assist in the development and execution of comprehensive marketing strategies to meet business objectives.
• Conduct market research and analysis to identify trends, opportunities, and competitive threats.
• Work closely with cross-functional teams to implement marketing campaigns and initiatives.
• Contribute to the development and maintenance of the RI Small Business HUB’s clients’ brand identity.
• Ensure brand consistency across all marketing channels and materials.
• Develop and implement social media marketing strategies to increase brand awareness, engagement, and reach.
• Create compelling content for various social media platforms.
• Monitor and analyze social media metrics to track performance and optimize strategies.
• Collaborate with the web development team to update and maintain clients’ websites.
• Create and optimize website content to improve user experience and search engine visibility.
• Design marketing materials such as brochures, flyers, banners, and digital advertisements.
• Ensure that all visual assets adhere to brand guidelines and effectively communicate key messages.

Candidate Profile

• Passion for the mission of SkillsRI and enthusiasm for its success
• Comfort with - and enthusiasm for - working in a fast-paced start-up environment
• Ability?to organize and prioritize work while accomplishing goals under tight time constraints
• Ability to communicate professionally across a broad range of constituent groups
• Strong interpersonal skills including relationship building, customer service, empathy, and resilience
• Ambitious, proactive, and detail-oriented
• Strong documentation skills, and able to make connections between similar problems
• Willingness to work hard, maintain a positive attitude, and overcome challenges
• Solution-oriented problem-solving skills with the ability to prioritize according to business goals
• Conviction, integrity, honesty, and maturity in all situations

Qualifications

• Bachelor’s degree in marketing, communications, graphic design, or related field preferred
• Bilingual (Spanish) required
• Demonstrated experience in marketing with an emphasis on branding, social media management, website development, and graphic design
• Demonstrated proficiency in graphic design software such as Adobe Creative Suite (ex: Photoshop, Illustrator, InDesign, etc.)
• Strong understanding of social media platforms and digital marketing techniques

Compensation

Salary is commensurate with experience.

Benefits:

100% of individual health, dental, and vision insurance

Life insurance

401k employer contribution

Parking

Paid Time Off

15 paid holidays

The Marketing Coordinator is a grant-funded position. Should there be a substantial reduction in funding or should funding cease, this position may be eliminated by SkillsRI.?