Position Overview

Kayenta Arts Foundation and the Center for the Arts at Kayenta are looking for a Marketing Manager to develop and implement marketing plans to promote and enhance the Center for the Arts brand, as a destination for adventurous performing arts events and experiences presented or produced by The Center for the Arts.

This is an exciting time to be joining the organization, as we launch our second season under new artistic direction. The Center for the Arts is projected to experience growth over the next 3-5 years, establishing itself as a professional arts destination that is nationally recognized.

Reporting to the Executive Director, the Marketing Manager will support both Kayenta Arts Foundation and The Center for the Arts at Kayenta in reaching institutional and programmatic goals:

• Helping the organization further define and develop its brand and generate increased awareness and recognition among key stakeholders, including, but not limited to, current and prospective guests and visitors, donors, board members, community members and partners, artists, presenting partners, and local government agencies.
• Implementing marketing communications programs to drive public engagement and support of both paid ticketed events and free public arts festivals; and
• Developing strategies to reach new, diverse audiences, moving consumers from awareness to attendance and engagement, in sync with KAF’s mission to create an environment that fosters diverse artistic endeavors for educational and cultural enrichment purposes.

Responsibilities

• Works closely with CFAK’s small but mighty staff to build awareness of the organization’s brand among target audiences
• Create and implement innovative strategic marketing and communications plans for specific performance events, development initiatives, and the organization overall
• Deepen CFAK’s reach into the diverse communities in Southern Utah, and maximize the organization’s community presence through marketing and communications channels
• Develop and manage detailed media plans for free and ticketed events, maintaining relationships with key advertising partners
• Develop and manage marketing plans to support CFAK’s full season of events, as well as specific performances and special projects.
• Create relationships with potential marketing partners and local businesses
• Maintain relationships with key business partners, and oversee CFAK’s business sponsorship programs
• Execute marketing tasks as assigned and designed, maintaining a shared tasks list in Asana, CFAK’s project management software
• Gauge the impact and effectiveness of marketing plans against marketing goals using internal and external data sources
• Oversee social media calendars and plans for all events
• Work closely with the CFAK staff graphic designer to develop digital assets and printed collateral for promotion
• Work closely with the Executive Director and CFAK staff in planning, coordinating, and executing special events.
• Collaborate closely with all members of the CFAK staff in marketing and development to ensure continuity in communications across the organization
• Manage marketing vendors, spending, and budgets
• Participate in department and other staff meetings as requested
• Works evenings, weekends, and holidays as needed
• Additional duties may be assigned

Experience

• Background in marketing and/or communications, preferably in the arts or a related field, with a minimum of two years of experience in a professional work environment
• Expertise in digital marketing and an understanding of the changing digital marketing landscape required
• Experience in google ads preferred
• Previous supervision experience preferred
• Leadership experience creating and implementing marketing and communications campaigns
• Understanding of graphic design principles and processes
• Proficiency in Google Office Suite (gmail, google sheets, drive, calendar, meet apps)
• Demonstrates excellent writing skills and attention to detail
• Able to work effectively with a team
• Excellent time management skills and the ability to prioritize multiple projects
• Demonstrates a commitment to supporting artists and a creative community.

Schedule

Weekly schedules are responsive to active program activities.

This position requires 40 hours per week. All administrative work must be completed on site at the Center for the Arts at Kayenta.

The Center’s business hours are Monday through Saturday, 10am-6pm.

Some nights and weekends will be required, aligning with events and productions.

Travel may be required for special projects and events.

Compensation & Benefits

$20-$26 per hour, depending on qualifications and experience

(annual equivalent range of $41,600-$54,080)

Hourly rates are objectively determined using a matrix that considers years of applicable experience with relevant qualifications, education, and training.

Full time employees are eligible for accrued paid time off, sick pay, and paid holidays.

Kayenta Arts Foundation does not currently offer health or retirement benefits.

To Apply

Must be able and willing to commute multiple days per week to Kayenta in Ivins, Utah.

We strongly encourage individuals that have not been historically represented in the arts sector to apply. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, disability, military status, or any other characteristic protected by law.

Please send a resume and thoughtful letter of interest to [email protected]

We hope to fill this position as soon as possible. Applications will be accepted until May 15, 2024, or until the position is filled.

Job Type: Full-time

Pay: $21.00 - $26.00 per hour

Expected hours: 30 – 40 per week

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Ivins, UT 84738: Relocate before starting work (Required)

Work Location: In person