Job Summary

As an Online Marketing Specialist, the selected individual will provide support and assistance to proposal teams in the research, preparation, and presentation of general aspects of proposals, especially Community Benefits Plans as well as support to project teams in the execution of the online aspects of those plans. The successful candidate will work with the guidance of senior marketing and communications and geosciences staff and mentor more junior staff members and intern/co-op students.

Examples of responsibilities based on current or anticipated projects include:

• Planning, storyboarding, and developing project-specific websites on commonly available platforms that meet Battelle’s security standards; maintaining a schedule of regular updates, and managing addition of content/growth of site throughout the lifetime of the project; archiving site on network when project closes
• Applying UX/UI design principals to all Energy Team digital assets to ensure user experiences are aesthetically pleasing and enjoyable to use
• Managing social media campaigns within corporate guidelines for multiple projects and implementing a system for achieving user impact for platforms including LinkedIn, FaceBook, Instagram, YouTube, and SnapChat; advising and assisting MarComm Specialists in post creation, comment moderation, and platform interaction
• Providing the digital support to create and execute email/e-newsletter campaigns and report on their success using a variety of commonly available platforms that meet Battelle’s security standards
• Desktop publishing/graphic design experience to create simple newsletters, fact sheets, slide decks, logo concepts, infographics, etc.
• Staying up-to-date on and aware of online trends; determining if/how they fit into the overall brand or project-specific brand
• Creating timely reports using data analytics tools to relate overall performance of all online campaigns and provide suggestions for improvement
• Producing short videos for use on social media and website assets
• Executing online storytelling with input from a variety of teammates from roles inside and outside of Marketing/Communications
• Conducting area-specific demographic research using computer programs and tools like EJ SCREEN and CE-JST and search engines; perform/assist in performing social characterization and analysis and historic research on locations using digital tools and deep Internet research.
• Assisting in the staging of webinars and other online meetings, including developing content, lining up speakers, creating agendas, running the platform (Teams, Zoom, etc.), and managing pre-and post-promotion/production to YouTube.
• Creating, populating, maintaining, and training on Database creation and management (Excel, Access, etc.)
• Providing input on copy for use on/in social media, newsletters, website, email, collateral materials, white papers, press releases, slide decks, memos, etc. that ensure SEO optimization
• Reviewing digital marketing components outlined in proposals to ensure they are achievable and use guidelines and standards set forth by government agencies including the Department of Energy.
• Working as a member of a cross-functional team to manage online aspects of executing community engagement events.
• As an organization that embraces an “all-hands” mentality, also provide off-line support for staging project-related events, proposal preparation and review/editing, attending and presenting at conferences, seminars, workshops, and other tasks as needed.

Required Qualifications

• Bachelor’s Degree in Marketing, Public Relations, Communications, English, or closely related discipline with 2 years of experience in digital marketing, social media, collateral material, and content development.
• Experience working as a member of a cross-functional team concepting, planning, and staging community engagement initiatives.
• Capability to distill complex information into easy-to-understand nuggets for a variety of audiences.
• Ability to multi-task and understand the interconnectedness of similar projects to maximize impact, reach, and budget.
• Proven capacity to write clear and concise copy for a multitude of platforms
• Sharp focus on SEO and analytics
• Excellent written and oral communication skills

Desired Qualifications

• Familiarity with the US Department of Energy’s Community Benefits Plans, including the four components:
  • Diversity, Equity, Inclusion, and Accessibility (DEIA)
  • Comunity and Labor Engagement
  • Justice40 Initiative
  • Quality Jobs
• Experience with Canva, Photoshop, or Illustrator preferred
• Experience working on clean energy projects, including carbon capture and storage, direct air capture, hydrogen; working with Environmental Justice or Social Justice in those spaces a plus
• Background in science, specifically the geosciences or climate science
• Experience writing proposals or serving on proposal teams writing for government agencies
• GIS experience.
• Include 5-10 samples of work that you believe best illustrates your skills related to the responsibilities and requirements of this role.