Summary of Position (Job Purpose)

Major purpose and functions of the position.

The Manager, Digital Incentives and Coupons will lead the Family Dollar rewards and digital coupons programs, including program strategy, promotion management, and performance analyses to drive growth through acquisition, engagement, and retention. The Manager will collaborate internally and externally, serving as the primary point of contact for these initiatives and the day-to-day executional lead with direct reports. Partnering with the Director, CMG, the Manager will help shape the company’s approach to customer incentive marketing, develop lifecycle marketing campaigns for email and mobile marketing channels.

This role will also partner with leadership on strategy and future growth of the rewards programs. The Manager should possess the ability to analyze data and customer trends, manage multiple projects, and have strong communication and influencing skills. The role is also responsible for weekly, monthly, and annual reporting, and must be skilled to synthesize data and findings into executive-level presentations with actionable recommendations.

Principal Duties and Responsibilities

Primary responsibilities listed in order of importance

Minimum Requirements/Qualifications

Summary of knowledge, experience and education required.

Desired Qualifications

Desired but not required.