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Position Compensation Range:
$95,000.00 - $161,000.00Pay Rate Type:
SalaryCompensation may vary based on the job level and your geographic work location.
Primary Accountabilities
Partners with Marketing Sponsorships leadership to establish and develop the vision for the unit’s strategy. Works closely with marketing leadership and creative agency partners to develop and design high-profile marketing sponsorship strategies.
Researches and compiles trends on the effectiveness of the sponsorship marketing strategy and programs to make any necessary changes to improve effectiveness.
Consults with marketing leadership to assess needs and determine objectives for high-profile partnership activations to ensure effective and impactful experiences.
Contributes to the evolution of the portfolio, shaping marketing goals and objectives for future growth.
Leads projects, project teams and/or specifics project phases of high-profile initiatives, with large investment profiles. Accountable for ongoing activities or objectives, i.e. content production.
Provides overall leadership portfolio management for high-profile marketing sponsorships, including executive summaries, activation recaps, data analysis, budget development and management, with recommendations targeting customers, markets, product opportunities and strategies.
Leads the planning, implementation and management of high-profile marketing sponsorship activations to ensure alignment with the overall marketing strategy and divisional KPIs.
Researches and analyzes metrics from sponsorship activations, digital campaigns, and community support initiatives to measure against KPIs and optimize as needed.
Communicates sponsorship results with marketing leadership and key partner contacts.
Collaborates with marketing leadership and Creative Agency Teams to bring high-profile sponsorships and experiential activations to market. Works with agency partners, Sourcing and Procurement, and Legal to ensure accurate contract agreements.
May be required to complete other assignments or participate in projects based upon skills, achievements, or experience.
Specialized Knowledge, Skills, and Education Requirements
Demonstrated experience providing customer-driven solutions, support, or service.
Demonstrated experience effectively executing high level executive communication and presentations.
Demonstrated experience communicating complex marketing concepts to all levels of management.
Demonstrated experience managing multiple complex projects.
Extensive knowledge and understanding with marketing concepts, strategies, sponsorships, practices & tools.
Demonstrated experience overseeing high-level and larger scale sponsorships and events.
Demonstrated experience in strategic planning and analytical thinking.
Demonstrated experience in data informed planning and decision making.
Travel Requirements
Up to 25%
o Offer to selected candidate will be made contingent on the results of applicable background checks
o Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
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We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!
We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.
We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
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