Primary Accountabilities

• Partners with Marketing Sponsorships leadership to establish and develop the vision for the unit’s strategy. Works closely with marketing leadership and creative agency partners to develop and design high-profile marketing sponsorship strategies.

• Researches and compiles trends on the effectiveness of the sponsorship marketing strategy and programs to make any necessary changes to improve effectiveness.

• Consults with marketing leadership to assess needs and determine objectives for high-profile partnership activations to ensure effective and impactful experiences.

• Contributes to the evolution of the portfolio, shaping marketing goals and objectives for future growth.

• Leads projects, project teams and/or specifics project phases of high-profile initiatives, with large investment profiles. Accountable for ongoing activities or objectives, i.e. content production.

• Provides overall leadership portfolio management for high-profile marketing sponsorships, including executive summaries, activation recaps, data analysis, budget development and management, with recommendations targeting customers, markets, product opportunities and strategies.

• Leads the planning, implementation and management of high-profile marketing sponsorship activations to ensure alignment with the overall marketing strategy and divisional KPIs.

• Researches and analyzes metrics from sponsorship activations, digital campaigns, and community support initiatives to measure against KPIs and optimize as needed.

• Communicates sponsorship results with marketing leadership and key partner contacts.

• Collaborates with marketing leadership and Creative Agency Teams to bring high-profile sponsorships and experiential activations to market. Works with agency partners, Sourcing and Procurement, and Legal to ensure accurate contract agreements.

• May be required to complete other assignments or participate in projects based upon skills, achievements, or experience.

Specialized Knowledge, Skills, and Education Requirements

• Demonstrated experience providing customer-driven solutions, support, or service.

• Demonstrated experience effectively executing high level executive communication and presentations.

• Demonstrated experience communicating complex marketing concepts to all levels of management.

• Demonstrated experience managing multiple complex projects.

• Extensive knowledge and understanding with marketing concepts, strategies, sponsorships, practices & tools.

• Demonstrated experience overseeing high-level and larger scale sponsorships and events.

• Demonstrated experience in strategic planning and analytical thinking.

• Demonstrated experience in data informed planning and decision making.